Cheese and Video Games = awesome

Beyond Good and Evil being sold with cheese

How ingenious is this marketing strategy? In Canada, they are selling mozarella cheese with a copy of the game Beyond Good & Evil. Like, right in the packet, with the cheese. That would likely make me buy more cheese, and I don’t even like cheese!

Maybe next they can sell fruits and vegetables with video games to encourage a healthy lifestyle for gamers. That might be more effective than Wii Fit!

Link: Ubisoft: Want Beyond Good & Evil For Free? Buy Some Cheese [kotaku.com]


3 Responses to “Cheese and Video Games = awesome”

  1. February 20, 2009 at 1:41 pm

    Wow, I like the healthy eating idea. Weird to see this in a shop. Don’t see the link between cheese and a game.

  2. 2 Alex Valero
    February 22, 2009 at 5:32 pm

    Tasty cheese and a great game? If they sold that in Europe, I would buy 30 copies!

    Why not cheese and rubber ducks, too? :D

  3. 3 vannade
    February 24, 2009 at 7:22 am

    Cheese and rubber ducks? So you can eat cheese while taking a bath? I’m not sure you’d make a great marketing person…. Or you’re a genius and I just can’t see it! :)

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